Why Use Persuasive Writing Techniques? Well, as Internet Marketers we need to practice the power of persuasion in just about everything we write. When you write something, whether it's an article, blog post; or of course, a sales letter, squeeze page, persuasive email, etc. you really owe it to yourself to write employing persuasive techniques. These persuasion techniques can be literally hypnotic when used properly!
You may be surprised at what writing using the power of persuasion can do for your click through rate! And, after all, that's why most of us write in the first place...to entice clicks!
So, what is persuasive writing? Simply taking a stand with your writing, presenting a clear, and concise argument for, or against your persuasive writing topic and convincing the reader to believe or do something.
Internet Marketers use persuasive writing techniques to get their readers to buy their product or service.
This writing technique is also used in writing essays, persuasive writing prompts, as well as other types of writing, to convince the reader to accept your argument or point of view. Students writing assignments commonly include writing persuasively in order to promote critical thinking skills.
When writing with persuasiveness you don't want to rely on opinion, you need to do your research, and present facts and examples to back up your argument. You want your reader to come to one, and only one conclusion...the conclusion you put forth in your persuasive piece, your example of persuasive writing.
How To Implement Persuasive Writing Techniques
In this post, I'll be looking at how to implement persuasive writing techniques from an Internet Marketing point of view. Show how by writing with persuasion you can induce more clicks on your links, more sales, more leads, and the best part, make more money.
Persuade With Reasons And Repetition
Studies have shown that people are more likely to comply, if you just give them a reason to! Think about it...people do things for a reason, give them good reasons to do what you want them to do.
Repetition is critical in persuasive writing. Argue your point from many different angles, always arriving at the same conclusion...your's! You should: state your position plainly and clearly, use examples, use statistics, tell a story, quote a famous person or authority, give convincing evidence that your position is the right position to take.
Be Consistent
Consistency in your thoughts and actions (and writing) is associated with believability, rational behavior, and integrity. Inconsistency in your writing can be associated with insecurity, and instability.
When writing persuasively you always want to come off as a consistent authority figure who is in control, influential, and can present a strong, believable argument to prove your case.
Provide Social Proof Of Your Argument
By showing others agree with your stance, you can go along way toward proving your point. People look for guidance from others as to what to do or what to accept. This can be felt on an emotional level and can be powerful indeed! Just look at how many testimonials you see on sales pages. Social proof others have liked your product or service.
Use Comparisons As A Persuasive Technique
Using metaphors, similes, and analogies are very common persuasive writing techniques. Why? Because they allow you to compare your conclusion to something the reader may already accept as true, which make your argument easier to accept.
For instance, you could compare the cost of your eBook to the cost of live coaching, or what your eBook is really worth. ( a tactic used all the time!)
Feel Their Pain!
This is a persuasive technique works well, and that's why is used so often. You identify with the problem your solution will be solving a little later in your piece. You know how they feel. You've been there and done that yourself, and here is what you found to take the pain away! Your solution's credibility goes way up if you can demonstrate to your prospect that you truly can identify with their problem.
Persuade With Prognostication
Give your reader a glimpse into the future...a future where your solution to their problem is timely and optimal. You will need to have a firm grasp of the subject matter, and have credibility in the eyes of your reader. This can be a very powerful persuasive writing technique.
Make Them Belong!
Make your reader feel like they belong to a group they want to belong to and you can have them eating out of your hand. The more exclusionary the group, the better this technique can work.
Address Any Objections
Try to address all potential objections most people might have in your persuasive writing piece. This is one reason sales pages are sooo long. They want to cover any and all objections to their product or sevice (in a positive way of course), as well as all the benefits of course.
Concentrate On Wants, Needs, And Desires
Your product or service should fill a want, need, or desire of the reader. Remember, features tell, while benefits sell. Concentrate on the benefits your solution will provide. Get this right and you can make money every time you write!
Tell Readers Exactly What They Need To Do!
Don't leave your readers scratching their head, wondering just what they should do next! Tell them! Click here, or visit this site, buy this product now, you get the picture! At the end of your persuasively written piece leave them with an easily discernible call to action...don't ever leave them hanging!
More Persuasive Writing Techniques - Get Your Free Report Today
Become expert at persuasive writing techniques and you can get the most out of your readers. Why leave money on the table? Pick up your copy of my free report: How To Write Persuasive Articles for persuasive writing examples that leave nothing to chance...you can convince, persuade, and even compel your readers to take action, and watch your CTR go up!
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