Persuasive Writing Should End In Sales

Be it the online business environment or offline commerce, persuasive writing is of utmost importance to get the money flowing in. And to get good at persuasion, write as if you have only one shot to prove yourself to the customer, or you lose everything (it's actually true most of the time.)

It is all about one thing - persuade or starve.

Because writing that doesn't persuade doesn't sell. And what doesn't sell is one more step towards an empty bank account.

A true persuader knows there is NO ROOM for creative writing that confuses the prospect. And even lesser scope for metaphors and puns as they leave your customer to figure out and complete what you said.

I do understand that anyone reading this might be throwing up and saying - "Well then if there's no creativity or art in the writing, people won't enjoy it or value it. And they definitely won't want to read further."

This is true for novels and poems in the English class, but a place where you must persuade has opposite rules at play.

Reality = People are ENTERTAINED by creativity, BUT NOT PERSUADED.

This is the reason why most attempts to pull off online businesses fail badly. Entrepreneurs get tricked into trying to be unique special attractions, when in fact they need to write and act like the common person who understands exactly what a prospect wants.

Here are some friendly tips on writing with persuasion.

TIP # 1 : STICK TO PROVEN SALESMANSHIP

Be clear and concise. Use simple language. You must seek to meet the reader's needs, not what you or I would want. Covering all objections to the sale is vital. Hold interest in what you talk about, but tease their desire.

At the end of your writing, have a call to action - the next step they need to take. Explain if you need to. They'll be happy to know.

TIP # 2 : WRITE WITH INTENTION

Now that's a big one. Writing with intent to sell is more effective than writing great literature that drains your efforts. The response to a persuasive article will always be - "Hey! I want this!" and not "Oh, that's a cool article."

You see my friend, every statement that you write must pass the "I DON'T CARE" test. Whenever a reader says "I don't care", they leave your blog. If what you want from the article is clear along with the fact that you have a surefire solution, they'll always care!

TIP # 3 : STUDY THE TARGET

If your prospect is a certain type of person, you must know how to communicate in their language. And by language I mean the feelings they understand, not the words used. If you're selling diet pills, talk to obese people. If you sell economical appliances, talk to maids and clerks.

Find their worries, emotions, fears, hopes and dreams. Then come back and use it in your writing. It'll be razor sharp and free of any reason that could possibly get it rejected.

In the end, a saying for you - "A persuasive letter can sell a non-existent product. A useless one can't sell free gold."

Persuasive Writing Techniques For Skyrocketing Sales

If your online in the hopes of creating sales, you need to write with persuasion. Using persuasive writing techniques you can skyrocket your sales.

The best way to learn persuasion is to put yourself in the shoes of someone in an emergency. Say, a hostage negotiator. His job is to persuade the criminal to leave the hostages unscathed and at the same time get him to surrender without use of arms, if possible.

Sound challenging enough?

Well there's a streamlined sequence of persuasive writing techniques at play in this scenario. And you can use these techniques in your online sales. There are 6 of them and I'll give you a clever little acronym to remember them: C-A-M-E-R-A. You either use all these in that exact sequence or each separately.

The first 2 break resistance. The next 2 bend the thinking of the prospect to favor you. The last 2 make the case for you and lead to the sale.

#1 : C = Capture and intrigue

State the most impossible fact regarding your product. Go 180 degrees opposite of what it accomplishes and yell it with pride. Put a comically high price on it too. If a criminal is told to kill all and join in for tea/coffee, he's forced to think something's fishy and his mind is baffled. Consumers love being intrigued (not confused), contrary to popular belief.

#2 : A = Allow false proof

After getting attention, you can further the game by presenting a testimonial for the wrong result. Eg: A lady saying - "After taking these pills, I have finally got the fat physique I always wanted. I can now rest assured that I will definitely suffer from diabetes, high LDL and blood pressure soon! Thank you so much!"

This puts the consumer in a receptive state psychologically. They now WANT to believe that you're NOT serious about the wrong result! And they're more inclined to listen to your clarification after this.

#3 : M = Mind split

This is a simple technique after the false proof. You have to tell the prospect that most in the market are waiting for the wrong result to happen to them. The reason - the worse your state gets, the easier it gets to make you buy the emergency exit. Eg: Competitors provide hazardous pills that actually make you fat and then sell you a different brand that solves your problem but at an insane price. Same way the food and medicine industry operates.

Yes, this one is sneaky. But you have to act on it before your peer marketers do. And it's something being used since very very old days. Because it succeeds in splitting you apart from the rest in the consumer's head and does it effectively!

#4 : E = Exclusivity

This one's a killer. Here, you sympathize with the emotions of the consumer and show them what you'd do by stepping into their shows. Share personal stories here. And promise them that they'd get what they're after. They WILL HAVE their difficulties solved while those who ignore wait in the graveyard of sadness due to a persisting problem.

It is key here not to scare the consumer or threaten them to favor you. Instead, show them in positive light and the "others" losing away.

#5 : R = Recovery testimonial

Used when the prospect is in a state of believing you. This technique pulls the conversation towards a conclusion. Here, you drive the persuasion to trustworthy results you have delivered in the past.

The other option is to highlight the work that has been done in creating the product which leads to a result the consumer desires. It paints the image of hard work done by you in creating it and shows that what you are selling a multifaceted product which is leaps and bounds ahead of what others have on the shelf!

#6 : A = Assume the sale

This is THE WAY to close a sale! You never ever ask for a sale because that raises all resistance on the planet. It's like selling a girl on the lifetime plan on the prom night. No, instead you go ahead and ask for the coffee date or some small safe meet-up. That way, you don't  mess up the persuasion you have instilled in the prospect so far. So instead of saying - "Should I place your order?", you assume the sale and ask - "Okay. What color would you like? Red or blue?"

Put these persuasive writing techniques to work for you, and watch your sales, and income increase.

Persuasive Power Words List - Use These Persuasive Words To Sell More Of What Your Selling

Your written words can have power! You can influence, persuade, inspire, convince, and even compel, others...all with your written words.

Put these powerful persuasive words to work for you, and make your words sell!

Powerful Persuasive Words That Sell

New                 Unparalleled

Proven            Unreal

Free                Winning

Powerful          Wonderful

Improved         Vital

Guaranteed    Unsurpassed    

Best                Unlimited

Sure               Unconditional

Tested            Discover

Healthy           Money

Natural            Results

Safe                Own

Easy/Simple    Freedom

Dependable    Investment   

Secure            Love

Quick               Authentic

Convenient      Automatically        

Instant              Avalanche

Instantly           Clear-Cut

You/Your         Compare

Fast                 Compelling

Limited             Critical 

Important          Unique

How To Write Persuasive Articles - Write To Sell Not Just To Tell

When you write for online publication, whether it's how to blog, or writing a persuasive articles, you should have one thing in mind...writing good copy in order to sell a product or service, or get the reader to click through to a squeeze page...get your reader to perform some kind of action.

When writing persuasive articles with the hope of getting the reader to take action, you want your words to persuade, convince, and compel, you want your words to sell. Always keep the real reason you're writing your piece in mind...


Write To Sell, Not Just To Tell!

You need to connect with the reader, using logic, and better yet, on an emotional level. Always expound on the benefits of the action you want the reader to perform...


Features Tell...Benefits Sell!

All of your readers will have one thing in common...and that is WIIFM!

Ok, what does that mean? Simply put, people in general are very self-centered and they are really only concerned about one thing...'What Is In It For Me!'

Your really missing the boat if you don't tell them in no uncertain terms exactly what is in it for them!

I structure a persuasive piece like this:

1. The headline-use keywords that will get your article found and read.

2. The claim-talk about the readers problem, and what you can do to solve it.

3. The benefits-tell about all the benefits of your solution.

4. The reason why-tell why your solution is the best one they are likely to find.

5. The proof-give proof why your solution is the best one.

6. The call to action-never leave the reader hanging...always give a clear call to action - tell the reader what she should do next!

Learning to write with persuasion is an art, but it's an art that is easily learned! Learn to write persuasively and sell more of what you're offering.

Want to sell more? Get your copy of the free report How To Write Persuasive Articles and watch your readers take action!

Click Here and find out how you can make some pretty easy money online...get in the game!

Writing Web Content - Use Persuasive Techniques - Make More Sales

Do you write for the web? Writing web content, such as: articles, blog posts, etc. in the hope of selling a product or service? Trying to get more sign-ups to your list?

Writing for the web, or writing web copy (most things you write are considered copy:) is a bit different than writing a novel or story, in that the whole reason for your piece is to entice some sort of action out of your reader.

Writing for publication online or on the web, you need to write to convince, persuade, and even compel the reader to action. The action you have placed before them!

Learning how to write for the web, and learn to be convincing with your writing and watch you CTR (click through rate) and your selling power increase.

The one most important part of a persuasive piece written for online is the title. Don't just throw up any old title, no, spend some time and do some keyword research and craft the best title you can. You want your title to grab the web surfers attention and pull them into the rest of your content. And you want your piece to show up in the serps (search engine results pages.)

Try to identify with your reader, and the problem that brought them to your written piece in the first place. Let them know you feel their pain, you have been in their shoes. You know where they are coming from.

Now tell them how your solution to the problem took all your pain away, and will take their pain away as well. You have done the research for them and found the perfect solution, and are offering it to them on a silver platter! Your product or service is just what they have been searching for...the light at the end of the tunnel, just what the doctor ordered, the answer to all of their prayers...you get the picture!

Close with your call to action. This is almost as important as the title, so spend some time and craft a good call to action that will entice those click-throughs. Leave them wanting even more info from you, and tell them where they can get it...on the other side of your link. Writing for the web, write convincingly and increase your selling power!

When writing web content you owe it to yourself to learn to write persuasively. Get this right and you will get more of what you write for...clicks on your offering!  Get your free report: Persuasive Article Writing and write less, but sell more. Become a master persuader and make more sales, and money...Click Here.

Powerful Persuasive Words And Examples - Write Better Copy

When writing online content in the hope of persuading the reader to take action, you need to learn to write persuasively. Use these powerful persuasive words, and examples to write better sales copy that get the click.

When writing a persuasive piece, there are certain words that will help you achieve your goal much easier. I call these words The Power Words. Why? Because words have power, the power to persuade, the power to convince, even the power to compel your reader to take action!

When writing persuasively you want to concentrate on the benefits of the offer you are promoting. Use the power words to appeal to the readers logic, and even better still his/her emotions. Do this right and you may very well have a sale! Selling will become easier and easier!

Here are a few examples of persuasive writing:

Which sentence is more likely to persuade the reader to take action?
'
If you would like more information on persuasive writing click here.'
Or
'Click Here for brand new, killer persuasive writing tips and tricks that will turn your articles into selling machines! Watch your CTR go through the roof!'

See the difference? Know which sentence will get more clicks on your offering?

Here are the top 10 power words that will take your copy-writing to the next level:
1. New
2. Free
3. Best
4. Easy
5. Save
6. Guarantee
7. Proven
8. Money
9. Safe
10. Save
11. You
12. Now
13. Improved
14. Your
15. Who
16. Want
17. Why
18. Now
19. Hurry
20. Latest

Sorry, I know I said there would be only be 10 power words, but there are just so many good persuasive power words out there I just couldn't control myself:)

Start constantly using these words as you write your copy and see if your conversions increase.

Your writing should always flow, never seem forced. These words have power, the power to transform your reader, from a "tire-kicker" into a buyer.

When you perfect the art of persuasive writing, you won't be writing just to tell anymore, you'll be writing to sell! After all, if your anything like me...selling what it's all about!

For more persuasive writing tips, get your free report How To Write A Persuasive Article and take your copywriting to the next level!

Persuasive Writing Techniques Convince The Reader To Take Action

Why Use Persuasive Writing Techniques? Well, as Internet Marketers we need to practice the power of persuasion in just about everything we write. When you write something, whether it's an article, blog post; or of course, a sales letter, squeeze page,  persuasive email, etc.  you really owe it to yourself to write employing persuasive techniques. These persuasion techniques can be literally hypnotic when used properly!

You may be surprised at what writing using the power of persuasion can do for your click through rate! And, after all, that's why most of us write in the first place...to entice clicks!

So, what is  persuasive writing?  Simply taking a stand with your writing,  presenting a clear, and concise argument for, or against your persuasive writing topic and convincing the reader to believe or do something.

Internet Marketers use persuasive writing techniques to get their readers to buy their product or service.

This writing technique is also used in writing essays, persuasive writing prompts, as well as other types of writing, to convince the reader to accept your argument or point of view. Students writing assignments commonly include writing persuasively in order to promote critical thinking skills.

When writing with persuasiveness you don't want to rely on opinion, you need to do your research, and present facts and examples to back up your argument. You want your reader to come to one, and only one conclusion...the conclusion you put forth in your persuasive piece, your example of persuasive writing.

How To Implement Persuasive Writing Techniques

In this post, I'll be looking at how to implement persuasive writing techniques from an Internet Marketing point of view. Show how by writing with persuasion you can induce more clicks on your links, more sales, more leads, and the best part, make more money.

Persuade With Reasons And Repetition

Studies have shown that people are more likely to comply, if you just give them a reason to! Think about it...people do things for a reason,  give them good reasons to do what you want them to do.
Repetition is critical in persuasive writing. Argue your point from many different angles, always arriving at the same conclusion...your's! You should: state your position plainly and clearly, use examples, use statistics, tell a story, quote a famous person or authority, give convincing evidence that your position is the right position to take.

Be Consistent

Consistency in your thoughts and actions (and writing) is associated with believability, rational behavior, and integrity. Inconsistency in your writing can be associated with insecurity, and instability.
When writing persuasively you always want to come off as a consistent authority figure who is in control, influential,  and can present a strong, believable argument to prove your case.

Provide Social Proof Of Your Argument

By showing others agree with your stance, you can go along way toward proving your point. People look for guidance from others as to what to do or what to accept. This can be felt on an emotional level and can be powerful indeed! Just look at how many testimonials you see on sales pages. Social proof others have liked your product or service.

Use Comparisons As A Persuasive Technique

Using metaphors, similes, and analogies are very common persuasive writing techniques. Why? Because they allow you to compare your conclusion to something the reader may already accept as true, which make your argument easier to accept.
For instance, you could compare the cost of your eBook to the cost of live coaching, or what your eBook is really worth. ( a tactic used all the time!)

Feel Their Pain!

This is a persuasive technique works well, and that's why is used so often. You identify with the problem your solution will be solving a little later in your piece. You know how they feel. You've been there and done that yourself, and here is what you found to take the pain away! Your solution's credibility goes way up if you can demonstrate to your prospect that you truly can identify with their problem.

Persuade With Prognostication

Give your reader a glimpse into the future...a future where your solution to their problem is timely and optimal. You will need to have a firm grasp of the subject matter, and have credibility in the eyes of your reader. This can be a very powerful persuasive writing technique.

Make Them Belong!

Make your reader feel like they belong to a group they want to belong to and you can have them eating out of your hand. The more exclusionary the group, the better this technique can work.

Address Any Objections

Try to address all potential objections most people might have in your persuasive writing piece. This is one reason sales pages are sooo long. They want to cover any and all objections to their product or sevice (in a positive way of course), as well as all the benefits of course.

Concentrate On Wants, Needs, And Desires

Your product or service should fill a want, need, or desire of the reader. Remember, features tell, while benefits sell. Concentrate on the benefits your solution will provide. Get this right and you can make money every time you write!

Tell Readers Exactly What They Need To Do!

Don't leave your readers scratching their head, wondering just what they should do next! Tell them! Click here, or visit this site, buy this product now, you get the picture! At the end of your persuasively written piece leave them with an easily discernible call to action...don't ever leave them hanging!

More Persuasive Writing Techniques - Get Your Free Report Today

Become expert at persuasive writing techniques and you can get the most out of your readers.  Why leave money on the table? Pick up your copy of my free report: How To Write Persuasive Articles for persuasive writing examples that leave nothing to chance...you can convince, persuade, and even compel your readers to take action, and watch your CTR go up!

Persuasive Article Writing - Persuade, Convince, And Compel The Reader To Action

Writing persuasively is an art, and if you write online content in hopes of selling a product or service, you need to master this art! Article, blog post, email, regardless of what you're writing online, writing persuasively will help you get more click throughs... it's as simple as that.

Writing content is one thing all Internet Marketers do, and we can all improve our copy. Your words need to persuade, convince, and even compel your readers to take you up on whatever it is you're offering.

When writing a persuasive article you need to present a clear concise argument, using logic and psychology, and lead your reader to one conclusion...clicking through your link.

Writing persuasively connects with your readers on a logical, and even more importantly, an emotional level.
When writing a persuasive article you should focus on your reader, his/her wants and needs (the emotional level.) Using easy to understand words convince your reader of the benefits of the action you want them to take,and that by taking the desired action their problems will be solved, or their lives will be enriched.

Don't try to write to impress, or try to dazzle your readers with your great literary talents, keep it simple and easy to understand.

Remember, words have power! Words can influence how people think, feel, and behave. Learn to write persuasive copy and you will influence your readers behavior, leading to your desired result, a click through to your offer.

Why does persuasive writing work? Because people in general are benefit driven...their main concern is always, what's in this for me! Your job, as an Internet Marketer is to convince your readers that your offering will solve their problem, or make their lives better.

By writing persuasive content you'll be using time-tested copy-writing methods that are sure to get you more click-throughs, and more leads.

We all have to write with one goal in mind (getting the reader to take some action), your writing should be the best it can be at achieving that goal!

For more information on persuasive writing, pick up your copy of my free report Persuasive Article Writing and turn your readers into customers.

For more info read my post:  Persuasive Writing - Persuasive Writing Techniques

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