Persuasive Writing Techniques For Skyrocketing Sales

If your online in the hopes of creating sales, you need to write with persuasion. Using persuasive writing techniques you can skyrocket your sales.

The best way to learn persuasion is to put yourself in the shoes of someone in an emergency. Say, a hostage negotiator. His job is to persuade the criminal to leave the hostages unscathed and at the same time get him to surrender without use of arms, if possible.

Sound challenging enough?

Well there's a streamlined sequence of persuasive writing techniques at play in this scenario. And you can use these techniques in your online sales. There are 6 of them and I'll give you a clever little acronym to remember them: C-A-M-E-R-A. You either use all these in that exact sequence or each separately.

The first 2 break resistance. The next 2 bend the thinking of the prospect to favor you. The last 2 make the case for you and lead to the sale.

#1 : C = Capture and intrigue

State the most impossible fact regarding your product. Go 180 degrees opposite of what it accomplishes and yell it with pride. Put a comically high price on it too. If a criminal is told to kill all and join in for tea/coffee, he's forced to think something's fishy and his mind is baffled. Consumers love being intrigued (not confused), contrary to popular belief.

#2 : A = Allow false proof

After getting attention, you can further the game by presenting a testimonial for the wrong result. Eg: A lady saying - "After taking these pills, I have finally got the fat physique I always wanted. I can now rest assured that I will definitely suffer from diabetes, high LDL and blood pressure soon! Thank you so much!"

This puts the consumer in a receptive state psychologically. They now WANT to believe that you're NOT serious about the wrong result! And they're more inclined to listen to your clarification after this.

#3 : M = Mind split

This is a simple technique after the false proof. You have to tell the prospect that most in the market are waiting for the wrong result to happen to them. The reason - the worse your state gets, the easier it gets to make you buy the emergency exit. Eg: Competitors provide hazardous pills that actually make you fat and then sell you a different brand that solves your problem but at an insane price. Same way the food and medicine industry operates.

Yes, this one is sneaky. But you have to act on it before your peer marketers do. And it's something being used since very very old days. Because it succeeds in splitting you apart from the rest in the consumer's head and does it effectively!

#4 : E = Exclusivity

This one's a killer. Here, you sympathize with the emotions of the consumer and show them what you'd do by stepping into their shows. Share personal stories here. And promise them that they'd get what they're after. They WILL HAVE their difficulties solved while those who ignore wait in the graveyard of sadness due to a persisting problem.

It is key here not to scare the consumer or threaten them to favor you. Instead, show them in positive light and the "others" losing away.

#5 : R = Recovery testimonial

Used when the prospect is in a state of believing you. This technique pulls the conversation towards a conclusion. Here, you drive the persuasion to trustworthy results you have delivered in the past.

The other option is to highlight the work that has been done in creating the product which leads to a result the consumer desires. It paints the image of hard work done by you in creating it and shows that what you are selling a multifaceted product which is leaps and bounds ahead of what others have on the shelf!

#6 : A = Assume the sale

This is THE WAY to close a sale! You never ever ask for a sale because that raises all resistance on the planet. It's like selling a girl on the lifetime plan on the prom night. No, instead you go ahead and ask for the coffee date or some small safe meet-up. That way, you don't  mess up the persuasion you have instilled in the prospect so far. So instead of saying - "Should I place your order?", you assume the sale and ask - "Okay. What color would you like? Red or blue?"

Put these persuasive writing techniques to work for you, and watch your sales, and income increase.

How To Write Persuasive Articles - Write To Sell Not Just To Tell

When you write for online publication, whether it's how to blog, or writing a persuasive articles, you should have one thing in mind...writing good copy in order to sell a product or service, or get the reader to click through to a squeeze page...get your reader to perform some kind of action.

When writing persuasive articles with the hope of getting the reader to take action, you want your words to persuade, convince, and compel, you want your words to sell. Always keep the real reason you're writing your piece in mind...


Write To Sell, Not Just To Tell!

You need to connect with the reader, using logic, and better yet, on an emotional level. Always expound on the benefits of the action you want the reader to perform...


Features Tell...Benefits Sell!

All of your readers will have one thing in common...and that is WIIFM!

Ok, what does that mean? Simply put, people in general are very self-centered and they are really only concerned about one thing...'What Is In It For Me!'

Your really missing the boat if you don't tell them in no uncertain terms exactly what is in it for them!

I structure a persuasive piece like this:

1. The headline-use keywords that will get your article found and read.

2. The claim-talk about the readers problem, and what you can do to solve it.

3. The benefits-tell about all the benefits of your solution.

4. The reason why-tell why your solution is the best one they are likely to find.

5. The proof-give proof why your solution is the best one.

6. The call to action-never leave the reader hanging...always give a clear call to action - tell the reader what she should do next!

Learning to write with persuasion is an art, but it's an art that is easily learned! Learn to write persuasively and sell more of what you're offering.

Want to sell more? Get your copy of the free report How To Write Persuasive Articles and watch your readers take action!

Click Here and find out how you can make some pretty easy money online...get in the game!

Make More Money Writing - How To Persuade Your Readers To Take Action

When you write something online what do you write for? Just to tell your readers a story, how your day went?
No...

If you're anything like me when you write an article for online publication you want just one thing to happen...the reader to perform some kind of action. More action = more money from your writing!

This maybe a sale, a sign-up for your newsletter, or a visit to your website.

Regardless of what action you hope your reader will perform, if you write persuasively you'll get more readers to take that action. Write with persuasion and watch your CTR (click through rate) go up.

Writing persuasively is writing in a way that will appeal to the readers logic, but even more importantly appeal to his/her emotions.

WIIFM...What's In It For Me!

Readers are benefit driven...they always want to know what is in it for them. Your job as a persuasive writer is to tell them in no uncertain terms what you have for them, and how your solution is the answer they have been searching for.

A good way to start a persuasive piece is to tell a story, a story of how you have been in their shoes, you know how they feel...you can identify, you can feel their pain!

You could tell them how as you suffered just as they are you were able to see a light at the end of the tunnel, you found the solution...and that solution ended your pain, and will end their pain as well. The solution is of course you're offering.

When writing a persuasive article you should keep your writing clean, crisp, and free of any unneeded words or 'fluff'.

Your written words have power, the power to persuade, convince, and even compel your reader to take action.

Look at most any online sales page, or squeeze page to see most if not every persuasive technique used.

Although an article shouldn't attempt to be quite that persuasive, you still want to influence the readers, and get them to take action. The trick is to leave them wanting, or better still...needed to learn more about whatever you are offering them.

Writing persuasively is an art, but it is an art that is easy to learn and implement. Learn to write to persuade, convince, and compel your readers to take action...and watch your CTR go up!

Having articles with over a 50% CTR I feel qualified to help you get more of the action you desire as well.

Pick up your copy of the free report Writing Persuasively and let me help you get more leads, more sales...more action!

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